We believe in creating smarter, safer, more sustainable solutions for parrot enrichment. Our philosophy is rooted in the well-being of parrots and the needs of their caregivers. We are committed to offering durable, safe, and eco-friendly bird toys that promote joy, health, and connection between parrots and their owners.

By combining thoughtful design, quality craftsmanship, and a passion for birds, we aim to enhance the lives of parrots and other avian species while reducing waste. We aim to simplify the process of providing enrichment and entertainment materials. At Beaktivity, every toy is made with love, integrity, and a deep respect for our feathered companions.

Core Values of Beaktivity:

1. Safety First
   We prioritize the health and safety of parrots by using only bird-safe materials and rigorously testing our products. This ensures every toy meets the highest standards of care for our feathered friends.
2. Sustainability
   We are committed to reducing waste with our refillable, reusable toy system. By designing toy bases that last a lifetime and using only natural material in our refills, we support our environmentally conscious vision and contribute to a greener planet.
3. Quality Craftsmanship
   Every Beaktivity toy is handcrafted in the USA with precision and care. Our attention to detail ensures our products are durable, functional, and a joy for parrots to use.
4. Innovation
   We continuously strive to create smarter solutions for parrot enrichment, blending creativity and functionality to address the unique challenges of avian enrichment.
5. Welfare & Conservation
   We are passionate about avian welfare. We support non-profit organizations that provide parrot and other avian species rescue, rehabilitation, and sanctuary services. We support conservation programs that strive to protect animals in the wild.
6. Trust and Integrity
   Transparency and honesty guide everything we do. From the materials we use to the promises we make, Beaktivity ensures that customers can trust us to deliver safe, reliable, and effective products.

Beaktivity is a family-run business built from a lifelong passion for avian care and enrichment. Founded by John and Sue, dedicated bird lovers with experience caring for a wide range of avian species—from pigeons to peacocks to parrots—our journey has always been guided by a deep commitment to bird welfare.

For over a decade, we have actively volunteered with a local parrot rescue, fostering and rehabilitating parrots in our home while helping them find loving, permanent homes. Our own flock includes three macaws and three cockatoos, all adopted, along with our rescue dog, Ike. Even our two daughters, ages 6 and 9, are part of the business—helping assemble toys and learning the importance of responsible pet care.

As a home-based small business, we prioritize sustainability and ethical sourcing. We proudly support other small businesses whenever possible and are committed to reducing waste. In fact, one of the driving forces behind Beaktivity was our desire to create sustainable, refillable bird toys. We even compost the used components of our toys, ensuring that our love for birds extends to caring for the planet, too.

When the weather allows, you’ll find us outside with our flock in our aviary, watching them enjoy the very toys we design. For us, Beaktivity is more than a business—it’s a way to give back, enrich the lives of parrots, and share our passion with fellow bird lovers.